Why a Celebrity Endorsement Will Help Your Book Sales - And How to Get One

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Many authors are reluctant to contact celebrities asking for a testimonial for their book. Don't make the same mistake!

Endorsements are a powerful way to promote your writing and get your message out there. Readers are much more likely to listen to a public figure or high-profile expert saying they can't put your book down. A little of their 'celebrity' magic tends to rub off on you and you get to bask in their reflected glow.

I'm not saying that you should write to every celebrity or expert you can think of. However, ask yourself if there is a tie-in with your book, either obvious or tenuous. Have they written a book on a similar subject to yours? Have they ever given a speech or an interview on the same subject? Is there anything in their professional or personal lives that ties in with your subject matter? Have they endorsed similar books to yours before?

Brainstorm a list of at least 100 celebrities to approach. These can be people who are either nationally or internationally recognized. Obviously, A-listers are going to be the most difficult. But there are plenty of B-listers, C-listers, and even Z-listers, who are approachable and amenable.

Say you've written a book about film for example. Chances are you won't get an endorsement from Angelina Jolie or Meryl Streep. But what about a cameraman, a set designer, or a make-up artist from a Hollywood film? These 'unsung heroes' can be just as effective.

'Celebrities' have egos the same as everyone else. And if your book is getting publicity and media attention, this is also going to benefit them.

In this Internet age, it's never been easier to access celebrities and public figures. Many have their own web-page, website or ezine. Many also have Facebook and Twitter accounts. Even if they don't run the accounts themselves, they have staff who will pass on messages. Another way of contacting them is via their agents, publicists, or even their publishers.

Make it easy for them by writing 5 of your own testimonials. When you contact them, point out that they can choose one of your templates if they wish. Send them a short precis of your book and your professional experience, rather than frightening them off with a 200-page manuscript.

Anything that saves them time or having to wade through tons of material, may sway them in your favour.

Be prepared for lots of rejection, but be politely persistent. You may have to approach 100, even 500, celebrities before you get a "yes". But remember, you only need ONE to make a massive difference to your book sales.

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Stephanie J. Hale has 1 articles online

Stephanie J Hale is a leading writers' coach and publishing scout. She's worked with bestselling authors and top literary agents for over 20 years. She specializes in helping writers get the publishing deal and readership they deserve. More FREE publishing tips at: http://www.richwriterpoorwriter.com

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Why a Celebrity Endorsement Will Help Your Book Sales - And How to Get One

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This article was published on 2010/04/02