Sometimes it becomes helpful to take information you have already published and turn it into products you can use to generate more revenue for your business. Here are a few ideas for turning your books into customer generation tools and information products.
Here is a question from Paul in Atlanta about turning a book into a customer generation tool. Since this is a common question, I decided to prepare an article about this challenge to help you.
If you have written multiple books, sometimes there arises the issue of whether or not a book is too detailed. There may be occasions when you start finding people who are telling you, "Well, there's so much in the book, I don't need to contact you." One idea for working with those situations is to take the published book and remarket them in the form of smaller publications and info-courses. That is an example of good business.
Now my first impression is to not be particularly concerned if there's a whole lot in the book. Even I've had some people tell me over the years that yes, I have a newsletter with one thousand plus subscribers in it, that is also pretty detailed and also nine years old. But regardless the information is still good and still effective. It's all about using the five percent rule. Give five percent away to the potential buyers and sell ninety-five percent.
But with the book that gives a lot of detail, you can turn that into an audio CD set with a workbook and charge $197 or $497. Or even $997. Another tip is that whether there is a lot of content volume or not isn't as important as having offers and resources, things in the book that drive the customer to come contact you. In almost every section of the book or program, there needs to be some mention subtly or otherwise of a resource or a tool that the customer can come get. The idea is that it should be a bonus. It should be positioned as a bonus. How much you position the offers within the book is entirely up to you, but the more heavy-handed about it the more results you get. You will also receive more criticism for it. So it's all up to you to figure out how many repetitions and how much criticism you're willing to endure to get the results that you want.
The idea is that in terms of subtly, the information should be positioned as additional resources, extra information, bonus material more than advertisements. There doesn't have to be a new thing in every place, but maybe there are fifteen things you rotate throughout the book. These strategies can help you turn your published books into extra information marketing products and help you generate more revenue.
There have never been greater, more diverse, more lucrative opportunities for everyone--experienced, successful entrepreneurs to rank beginners--in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything--from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD's, books, e-books, CD's, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.